Public relations leaders as sensemakers: a global study of leadership in public relations and communication management / ed. by B.K.Berger, J.Meng. - New York; London: Routledge/Taylor & Francis, 2014. - xxv, 336 p.: ill. - Bibliogr. at the end of the chapters. - Ind.: p.327-336. - ISBN 978-0-415-71091-6 Шифр: (И/С56-Р97) 02  Место хранения:   02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

Dedication ...................................................... v List of Figures ................................................ xi List of Tables ............................................... xiii Contributors ................................................... xv Preface ..................................................... xxiii Acknowledgments ............................................. xxvii SECTION I Shining a Light on Leadership in Public Relations ... 01 1 Making Sense of Leaders and Leadership in Public Relations .. 03 Bruce K. Berger and Juan Meng 2 Review of the Leadership Literature ......................... 16 Bruce K. Berger and Juan Meng 3 Research Design and Methods ................................. 38 Juan Meng and Bruce K. Berger 4 Profile of Survey and Interview Participants ................ 55 Bruce K, Berger and Juan Meng SECTION II Results and Implications of the Global Leadership Survey ......................................................... 61 5 The Context for Leadership in Public Relations: Key Issues in the Field ......................................... 63 Ansgar Zerfass, Anne Linke, and Ulrike Röttger 6 Strategies and Tactics Leaders Use to Manage Issues ......... 80 Bryan H. Reber 7 Leadership Dimensions and Issue Management .................. 95 Juan Meng 8 Development of Future Leaders .............................. 111 Yan Jin 9 Perceptions of Leaders, Organizations, and the Profession .. 125 Elina Erzikova and Baiba Pētersone SECTION III Conversations With Leaders in Public Relations ... 139 10 Public Relations Leadership in the Chinese-Speaking Countries: Talent Development in the Dynamic, Digital Age .. 141 Chun-ju Flora Hung-Baesecke, Yan Jin, and Juan Meng 11 Leadership in a Transforming Environment: Perspectives from Public Relations Leaders in India ..................... 156 Nilanjana R. Bardhan and Padmini Patwardhan 12 Past, Present and Future Public Relations in South Korea: Issues, Work Environments, and Leadership .................. 171 Jae-Hwa Shin, Jaesub Lee, Jongmin Park, and Kwang Нее Kim 13 Leadership in Communication Management: Enduring and Emerging Challenges in Germany, Austria, and Switzerland ... 186 Ulrike Röttger, Janne Stahl, and Ansgar Zerfass 14 Addressing Organizational and Sociopolitical Changes Through Leadership in Public Relations in Latvia ........... Baiba Pētersone and Bryan H. Reber 15 Taking on the Bear: Public Relations Leaders Confronting Russian Challenges ......................................... 217 Elina Erzikova 16 Spain: Public Relations Leadership in an Age of Turbulence ................................................. 232 Cristina Navarro Ruiz and Ángeles Moreno 17 Transcultural Study on Leadership in Public Relations and Communications Management: Results for Brazil .............. 247 Andréia S.Athaydes, Gustavo Becker, Rodrigo Silveira Cogo, Mateus Furlanetto, and Paulo Nassar 18 Key Leadership Challenges and Factors in Public Relations and Communications in Mexico ............................... 262 Marco V. Herrera and Rebeca I. Arevalo Martínez 19 U.S. Public Relations Leaders Pursue Talent, Digital Mastery, and Strong Cultures ............................... 278 Bruce K. Berger, Juan Meng, William Heyman, Mark Harris and Mark Bain SECTION IV Creating the Future ............................... 295 20 The Global Study and Leadership in the Future .............. 297 Bruce K. Berger and Juan Meng Appendices Appendix A: Online Survey ..................................... 315 Global Study of Leadership in Public Relations and Communication Management Appendix B: Interview Guide ................................... 325 Global Study of Leadership in Public Relations and Communication Management Index ......................................................... 327