EDITORIAL
Honour and commitment in the
JMIC Unity Award 3
Into Top Five without subsidies? 6
MEETINGS WORLD
The most important factor is quality 10
Conference rooms as new business prop 12
Marketing instead of dumping 14
Arabella - innovative service 18
Avis - strengthen position 20
Study - returns and costs 22
News 23
INTERNATIONAL TRADESHOWS
Worlddidac - good atmosphere 26
Demonstration of manysided offer 27
New: Euregio Expo Contact 28
ASSOCIATIONS
AIPC News 30
VDSM Information 37
INCENTIVES + CORPORATE EVENTS
Finland - utterly convincing 51
Step by step to the peak 54
Mega-Event in Cologne 56
News 57
PEOPLE
News 59
ASIA PACIFIC
AACVB: Cultivating the own backyards 61
HKCEC: more events than ever 64
News 64
DESTINATIONS
Zurich 66
fur Deutschland, Osterreich
und die Schweiz 75
PPREVIEW
TW 5/96 83
Impressum 83
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