What this book is about and why you might want to read
it ............................................................. xi
Prologue: Three orphans share a common paternity:
professional science communication, popular
journalism and literary fiction are not as separate as
they seem ...................................................... xv
PART I. PROFESSIONAL SCIENCE COMMUNICATION
1 Spreading the word: problems with publishing
professional science ......................................... 3
2 Walk like an Egyptian: the alien feeling of professional
science writing ............................................. 16
3 The future's bright? Professional science communication in
the age of the internet ..................................... 28
4 Counting the horse's teeth: professional standards in
science's barter economy .................................... 40
5 Separating the wheat from the chaff: peer review on trial ... 53
PART II. SCIENCE FOR THE PUBLIC: WHAT SCIENCE DO PEOPLE NEED
AND HOW MIGHT THEY GET IT?
6 The public understanding of science (PUS) movement and
its problems ................................................ 69
7 Public engagement with science and technology (PEST): good
principle, difficult practice ............................... 83
8 Citizen scientists? Democratic input into science policy .... 99
9 Teaching and learning science in school: implications
for popular science communication .......................... 116
PART III. POPULAR SCIENCE COMMUNICATION: THE PRESS AND
BROADCASTING
10 What every scientist should know about the mass media ...... 135
11 What every scientist should know about journalists ......... 149
12 The influence of new media ................................. 161
13 How the media represent science ............................ 172
14 How should science journalists behave? ..................... 190
PART IV. THE ORIGINS OF SCIENCE IN CULTURAL CONTEXT: FIVE
HISTORIC DRAMAS
15 A terrible storm in Wittenberg: natural knowledge through
sorcery and evil ........................................... 205
16 A terrible storm in the Mediterranean: controlling
nature with white magic and religion ....................... 214
17 Thieving magpies: the subtle art of false projecting ....... 219
18 Foolish virtuosi: natural philosophy emerges as
a discipline but many cannot take it seriously ............. 227
19 Is scientific knowledge 'true' or should it just be
'truthfully' deployed? ..................................... 237
PART V. SCIENCE IN LITERATURE
20 Science and the Gothic: the three big nineteenth-century
monster stories ............................................ 247
21 Science fiction: serious literature or low grade
entertainment? ............................................. 262
22 Science in British literary fiction ........................ 283
23 Science on stage: the politics and ethics of science in
cultural and educational contexts .......................... 301
Index ......................................................... 316
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