Horner S. Consumer behaviour in tourism / S.Horner, J.Swarbrooke, - 3rd ed. - London; New York: Routledge, 2016. - ix, 446 p.: ill. - Bibliogr. at the end of the art. - Ind.: p.443-446. - ISBN 978-1-138-01338-4 Шифр: 01  Место хранения:   01 | ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

Preface ...................................................... viii Acknowledgements ................................................ x Part 1 Context 1 Introduction ................................................. 3 Case study - The rise of Trip Advisor ....................... 11 2 The history of tourist behaviour ............................ 14 Case study - The international spa and health wellness market ...................................................... 40 3 Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism ...................... 46 Case study - Las Vegas, Nevada, USA ......................... 56 Part 2 The purchase-decision process 4 Motivators .................................................. 75 Case study - Adventure tourism in New Zealand ............... 86 5 Determinants ................................................ 94 Case study - PGL adventure holidays ........................ 101 6 Models of the purchase decision-making process ............. 108 Case study - Gay and lesbian tourism in Australia .......... 120 Part 3 Typologies of tourist behaviour 7 Typologies of tourist behaviour and segmentation of the tourism market ............................................. 129 Case study - lrhal.com: the leading travel information source for Muslims by Saskia Faulk ......................... 149 Case study - Segmenting the leisure shopping market ........ 153 Part 4 Tourism demand and markets 8 The global pattern of tourism demand ....................... 159 Case study - Taiwan: the emergence of a new major outbound tourism market .................................... 168 9 National differences: domestic, outbound and inbound ....... 170 Case study - The segmentation of the outbound Japanese market ..................................................... 183 10 The nature of demand in different segments of the tourism market ..................................................... 188 Case study - The inbound market to the Republic of Cyprus .. 199 Case study - Thomas Cook's Club 18-30 ...................... 206 11 Consumer experience in tourism marketing ................... 214 Case study - Bikes, birds and bullets: niche tourism in South Africa by Saskia Faulk ............................... 224 Case study - Ragdale Hall health hydro and thermal spa ..... 233 Case study - easyJet: the rise of a no-frills low-cost carrier (LCC) .............................................. 239 Part 5 Consumer behaviour and marketing 12 Researching tourist behaviour: marketing research .......... 249 Case study - Discovering clients' longings: Kuoni Travel Compass by Saskia Faulk .................................... 267 13 The marketing mix and tourist behaviour .................... 275 Case study - First Choice Holidays' all-inclusive package .................................................... 287 Case study - See the bigger picture: positioning Burbank for tourists as the media capital of the world by Saskia Faulk ...................................................... 294 Part 6 Topical issues in consumer behaviour 14 The 'ethical tourist': myth or reality? .................... 305 Case study - British Airways: environmental policy ......... 319 Case study - TUI, Germany: environmental policy ............ 328 15 Quality and tourist satisfaction ........................... 338 Case study - The Savoy Hotel, London ....................... 350 16 The emergence of new markets and changes in tourist demand ..................................................... 357 Case study - The environmental activist traveller: new dimensions by Saskia Faulk ................................. 375 17 The role of information and communication technologies in tourism ................................................. 383 Case study - A never-ending process: the role of guest reviews online in the provision of quality service by Saskia Faulk ............................................... 401 Part 7 Conclusions and future 18 Conclusions ................................................ 409 Case study - New Zealand's 'Home of Middle-earth' campaign by Saskia Faulk .................................. 413 19 The future of tourist behaviour ............................ 424 Glossary of terms ............................................. 438 Index ......................................................... 443