Preface ....................................................... vii
PART I Setting the Scene ........................................ 1
1 The Promise of a Better Competitive Environment .............. 3
2 New Economic Reality: The Rise of Big Data and Big
Analytics ................................................... 11
3 Light Touch Antitrust ....................................... 22
4 Looking beyond the Facade of Competition .................... 27
PART II The Collusion Scenarios ................................ 35
5 The Messenger Scenario ...................................... 39
6 Hub and Spoke ............................................... 46
7 Tacit Collusion on Steroids: The Predictable Agent .......... 56
8 Artificial Intelligence, God View, and the Digital Eye ...... 71
PART III Behavioral Discrimination ............................. 83
9 Price Discrimination (Briefly) Explained .................... 85
10 The Age of Perfect Price Discrimination? .................... 89
11 The Rise of "Almost Perfect" Behavioral Discrimination ..... 101
12 Behavioral Discrimination: Economic and Social
Perspectives ............................................... 117
13 The Comparison Intermediaries .............................. 131
PART IV Frenemies ............................................. 145
14 The Dynamic Interplay among Frenemies ...................... 147
15 Extraction and Capture ..................................... 159
16 "Why Invite an Arsonist to Your Home?" Understanding
the Frenemy Mentality ...................................... 178
17 The Future of Frenemy: The Rise of Personal Assistants ..... 191
PART V Intervention ........................................... 203
18 To Regulate or Not to Regulate ............................. 205
19 The Enforcement Toolbox .................................... 218
Final Reflections ............................................. 233
Notes ......................................................... 251
Acknowledgments ............................................... 345
Index ......................................................... 347
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