Kimura T. Internal marketing: another approach to marketing for growth. - Abingdon; New York: Routledge/Taylor & Francis Group, 2017. - 229 p.: ill. - (Routledge frontiers of business management). - Bibliogr.: p.204-223. - Ind.: p.229. - ISBN 978-1-138-65-110-4 Шифр: 01  Место хранения:   01 | ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

List of figures .............................................. viii List of tables .................................................. x Acknowledgement ............................................... xii Introduction .................................................... 1 1 Purpose and structure of this book ........................... 4 2 The basic concept of internal marketing ...................... 7 3 Internal marketing and R&D .................................. 30 4 Empirical investigation on the integration of marketing and R&D ..................................................... 66 5 Internal marketing and sales ................................ 97 6 Internal marketing and human resource management ........... 128 7 Internal marketing of services ............................. 156 8 Major issues and practical proposals ....................... 183 9 Summary and topics for future research ..................... 199 Bibliography .................................................. 204 Index ......................................................... 225