Foreword ..................................................... xiii
SIR WALTER BODMER FRS
Authors' biographies ........................................... xv
Introduction: Public engagement in an evolving science
policy landscape ................................................ 1
RICHARD A.L. JONES FRS, PRO-VICE-CHANCELLOR FOR RESEARCH AND
INNOVATION, UNIVERSITY OF SHEFFIELD
Part I What it helps to know beforehand ....................... 15
1 Deficits and dialogues: science communication and the
public understanding of science in the UK ................... 17
SIMON J. LOCK, DEPARTMENT OF SCIENCE AND TECHNOLOGY
STUDIES, UNIVERSITY COLLEGE LONDON
2 Explaining the world: communicating science through
the ages .................................................... 31
JAMES HANNAM, HISTORIAN
3 Science: truth and ethics ................................... 45
RICHARD JENNINGS, DEPARTMENT OF HISTORY AND PHILOSOPHY OF,
SCIENCE, UNIVERSITY OF CAMBRIDGE
4 The public's view of science ................................ 60
GEORGE GASKELL, SALLY STARES AND NICOLE KRONBERGER, LONDON
SCHOOL OF ECONOMICS
5 The common language of research ............................. 77
TRACEY BROWN, MANAGING DIRECTOR, SENSE ABOUT SCIENCE
6 Not 100% sure? The 'public' understanding of risk ........... 90
JOHN ADAMS, EMERITUS PROFESSOR OF GEOGRAPHY, UNIVERSITY
COLLEGE LONDON
7 The ethos of science vs. ethics of science communication:
on deficit and surplus models of science-society
interaction ................................................ 101
ALFRED NORDMANN, TECHNISCHE UNIVERSITÄT DARMSTADT AND
UNIVERSITY OF SOUTH CAROLINA
Part II Policy-makers, the media and public interest
organisations ................................................. 119
8 Research and public communication in EU policy and
practice ................................................... 121
MICHEL CLAESSENS, COMMUNICATION HEAD, ITER ORGANISATION,
FORMERLY DIRECTORATE-GENERAL FOR RESEARCH, EUROPEAN
COMMISSION
9 Tackling the climate communication challenge ............... 137
ANDREW С. REVKIN, JOURNALIST AND SENIOR FELLOW, PACE
ACADEMY FOR APPLIED ENVIRONMENTAL STUDIES, PACE UNIVERSITY
10 Dealings with the media .................................... 151
STEPHEN WHITE, HEAD OF COMMUNICATIONS, BRITISH
PSYCHOLOGICAL SOCIETY
11 Dealings with the U.S. media ............................... 167
CHRIS MOONEY, AUTHOR, MEDIA TRAINER AND PODCASTER
12 Relations with public interest organisations: consumers .... 182
SUE DAVIES MBE, CHIEF POLICY ADVISER, WHICH?
13 Relations with public interest organisations: patients
and families ............................................... 196
ALASTAIR KENT, DIRECTOR, GENETIC ALLIANCE UK
14 Relations with environmental organisations: a very
personal story ............................................. 204
PIET SCHENKELAARS, SCHENKELAARS BIOTECHNOLOGY
CONSULTANCY, THE NETHERLANDS
Part III What you can do and how to do it .................... 221
15 Building relations with the various groups ................. 223
DAVID J. BENNETT, DELFT UNIVERSITY OF TECHNOLOGY AND ST
EDMUND'S COLLEGE, CAMBRIDGE
16 Finding the right words: how to shine in radio and
television interviews ...................................... 240
PETER EVANS, SCIENCE BROADCASTER AND WRITER
17 Nanotechnology and the media: front page or no story? ...... 256
RICHARD HAYHURST, SCHWARTZ COMMUNICATIONS UK LIMITED
18 The power of the podcast: the Naked Scientists' story ...... 268
CHRIS SMITH, DEPARTMENT OF PATHOLOGY, UNIVERSITY OF
CAMBRIDGE
19 The social web in science communication .................... 280
HAYLEY BIRCH, SOUNDS OF SCIENCE
20 Dealing with dilemmas and societal expectations:
a company's response ....................................... 294
LISE KINGO, EXECUTIVE VICE-PRESIDENT AND CHIEF OF STAFFS
AND SUSANNE STORMER, VICE-PRESIDENT, GLOBAL TBL
MANAGEMENT, NOVO NORDISK
21 Science festivals .......................................... 312
NICOLA BUCKLEY, UNIVERSITY OF CAMBRIDGE AND SUE
HORDIJENKO, BRITISH SCIENCE ASSOCIATION
22 Things to see and do: how scientific images work ........... 332
RIKKE SCHMIDT KJÆRGAARD, HARVARD MEDICAL SCHOOL AND
AARHUS UNIVERSITY
23 The Triple Helix: the undergraduate student-run face
of science communication ................................... 355
JAMES SHEPHERD, DEPARTMENT OF CHEMISTRY, UNIVERSITY OF
CAMBRIDGE
24 Public understanding of research: the Open Research
Laboratory at the Deutsches Museum ......................... 372
PAUL HIX AND WOLFGANG M. HECKL, DEUTSCHES MUSEUM, MUNICH
25 Imagine: a communication project putting life sciences
in the spotlight ........................................... 384
PATRICIA OSSEWEIJER AND TANJA KLOP, DELFT UNIVERSITY OF
TECHNOLOGY
Part IV. And finally, evaluating and embedding science
communication ................................................. 401
26 Evaluating success: how to find out what worked (and what
didn't) .................................................... 403
LAURA GRANT, LAURA GRANT ASSOCIATES
27 Effectively embedding science communication in academia:
a second paradigm shift? ................................... 423
MAARTEN C.A. VAN DER SANDEN AND PATRICIA OSSEWEIJER,
DELFT UNIVERSITY OF TECHNOLOGY
Index ...................................................... 443
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