The Oxford handbook of pricing management / ed. by Ö.Özer, R.Phillips. - Oxford: Oxford university press, 2012. - xxiv, 952 p.: ill., tab. - (Oxford handbooks in finance). - Incl. bibl. ref. - Ind.: p.921-952. - ISBN 978-0-19-871481-1 Шифр: (И/У5-О.97) 02  Место хранения:   02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

List of Figures ................................................ ix List of Tables ............................................... xiii List of Boxes .................................................. xv List of Contributors ......................................... xvii Part I Introduction 1 Introduction ................................................. 3 Özalp Özer and Robert Phillips Part II Pricing in selected industries 2 Why Are Prices Set the Way They Are? ........................ 13 Robert Phillips 3 Airline Pricing ............................................. 45 Brenda A. Barnes 4 Electric Power Pricing ...................................... 93 Robert Wilson 5 Health Care Pricing in the United States: The Case of Hospitals ................................................... 99 E. Andrew Boyd 6 Pricing in Restaurants ..................................... 106 Sheryl E. Kimes, Robert Phillips, and Lisabet Summa 7 Pricing of On-line Display Advertising ..................... 121 Madhu Vudali and Andy Ather-ton 8 Consumer Credit Pricing .................................... 138 Simon Caufield 9 Wireless Services Pricing in the United States ............. 154 Jon Zimmerman 10 For What IT's Worth: Pricing Internal IT Services .......... 171 Diogo Rau and Paul Willmott 11 Television Advertisement Pricing in the United States ...... 181 Robert Phillips and Graham Young 12 Pricing in the Cruise Line Industry ........................ 199 Warren H. Lieberman 13 Less-than-Truckload Pricing ................................ 217 Edward Kintz 14 Pricing in the North American Protein Industry ............. 230 Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma 15 Wine Pricing in the United States .......................... 250 Warren Bidmead 16 Pricing and Sales Practices at the Grand Bazaar of İstanbul ................................................... 261 Yosun Denizeri Part III Pricing fundamentals 17 Price Theory in Economics .................................. 281 Thomas A. Weber 18 Models of Demand ........................................... 340 Garrett J. van Ryzin 19 Game Theory Models of Pricing .............................. 381 Praveen K. Kopalle and Robert A. Shumsky 20 Behavioral Issues in Pricing Management .................... 415 Özalp Özer and Yanchong Zheng Part IV Pricing tactics 21 Customized Pricing ......................................... 465 Robert Phillips 22 Nonlinear Pricing .......................................... Shmuel S. Oren 23 Dynamic List Pricing ....................................... 522 Yossi Aviv and Gustavo Vulcano 24 Sales Promotions ........................................... 585 Robert C. Blattberg and Richard A. Briesch 25 Markdown Management ........................................ 620 Rama Ramakrishnan 26 Revenue Management ......................................... 655 Kalyan Talluri 27 Auction Pricing ............................................ 679 Richard Steinberg 28 Services Engineering: Design and Pricing of Service Features ................................................... 713 Guillermo Gallego and Catalina Stefanescu 29 Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information .................................... 738 Murat Kaya and Özalp Özer 30 Pricing and Inventory Management ........................... 784 Xin Chen and David Simchi-Levi Part V Organization and processes 31 Structuring and Managing an Effective Pricing Organization ............................................... 825 Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji 32 Global Pricing Strategy .................................... 854 Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, and Julian Short 33 Using Lean Six Sigma to Improve Pricing Execution .......... 875 ManMohan S. Sodhi and Navdeep S. Sodhi 34 Mastering your Profit Destiny in Business-to-Business Settings ................................................... 893 Thomas G. Jacobson, Tiffany Gilbert, Michelle Mahoney, and Tiago Salvador Part VI Current challenges and future prospects 35 Current Challenges and Future Prospects for Pricing Management ................................................. 913 Özalp Özer and Robert Phillips Index ......................................................... 921