Contributors ................................................... ix
PART I: NATURE, SCOPE, AND FUTURE OF MANAGERIAL ECONOMICS
1 Managerial Economics: Introduction and Overview .............. 3
Christopher R. Thomas (U. South Florida), William F.
Shughart II (Utah State University)
2 Managerial Economics: Present and Future .................... 19
Antony W. Dnes (Mercatus Center, Arlington, Virginia)
Paul H. Rubin (Emory U.)
PART II: MANAGING DEMAND AND COST CONDITIONS
3 Market Power: How Does It Arise? How Is It Measured? ........ 31
Lawrence J. White (New York U.)
4 Advances in Cost Frontier Analysis of the Firm .............. 66
Emili Grifell-Tatjé (U. Autònoma de Barcelona),
C.A. Knox Lovell (U. Queensland)
5 Supply Chain Design for Managing Disruptive Risks ........... 89
Sunil Chopra (Northwestern U.)
ManMohan S. Sodhi (City U. London and ISB)
6 Combinatorial Auctions ..................................... 108
David Porter (Chapman U.), Stephen J. Rassenti
(Chapman U.) with David R. Munro (UC Santa Cruz)
PART III ANALYTICAL FOUNDATIONS OF MODERN MANAGERIAL ECONOMICS
7 Game and Information Theory in Modern Managerial
Economics .................................................. 129
Esther Gal-Or (U. Pittsburgh)
8 Issues in the Analysis of Time, Risk, and Uncertainty ...... 155
William S. Neilson (U. Tennessee)
9 Behavioral Economics and Strategic Decision Making ......... 179
Massimo Garbuio (U. Sydney), Dan Lovallo (U. Sydney)
with Elif Ketencioglu (U. Sydney)
PART IV: PRICING, MARKETING TACTICS AND STRATEGIES
10 Advances in Pricing Strategies and Tactics ................. 203
Praveen K. Kopalle (Dartmouth College), Robert G.
Hansen (Dartmouth College)
11 Product Distribution and Promotion: An Analytical
Marketing Perspective ...................................... 236
Charles A. Ingene (U. Mississippi), Xubing Zhang (Hong
Kong Polytechnic College)
PART V: STRATEGY AND BUSINESS COMPETITION
12 Market Imperfections and Sustainable Competitive
Advantage .................................................. 261
Felix Oberholzer-Gee (Harvard U.), Dennis A. Yao
(Harvard U.)
13 The New Managerial Economics of Firm Growth: The Role of
Intangible Assets and Capabilities ......................... 278
David J. Teece (UC Berkeley)
14 Strategies for Network Industries .......................... 302
Oz Shy (Federal Reserve Bank of Boston)
15 Internalization Theory as the General Theory of
International Strategic Management: Past, Present and
Future ..................................................... 325
Alain Verbeke (U. Calgary) with Liena Kano (U. Calgary)
16 Competitive Strategy in the Nonprofit Sector ............... 354
Sharon M. Oster (Yale U.)
PART VI: ORGANIZATION AND MOTIVATION IN THE MODERN FIRM
17 Organizational Design and Firm Performance 373
Massimo G. Colombo (Politecnico di Milano), Marco
Delmastro (AGCOM-Italian Communications Authority),
Larissa Rabbiosi (Copenhagen Business School)
18 Design and Implementation of Pay for Performance ........... 397
Michael Gibbs (U. Chicago)
19 Vertical Merger ............................................ 424
Richard S. Higgins (Finance Scholars Group), Mark
Perelman (PineBridge Investments)
20 The Evolving Modern Theory of the Firm ..................... 449
Robert Maness (Charles River Associates and Texas A&M U.)
Steven N. Wiggins (Texas A&M U.)
PART VII: FINANCIAL STRUCTURE AND CORPORATE GOVERNANCE
21 Financing the Business Firm ................................ 475
Leonce Bargeron (U. Pittsburgh), Kenneth Lehn
(U. Pittsburgh)
22 Corporate Governance and Firm Performance .................. 491
Anup Agrawal (U. Alabama), Charles R. Knoeber (North
Carolina State U.)
PART VIII: PUBLIC POLICY FOR MANAGERS
23 Managing Workplace Safety and Health ....................... 513
Thomas J. Kniesner (Syracuse U.), John D. Leeth
(Bentley U.)
24 Merger Strategies and Antitrust Concerns ................... 537
Gregory J. Werden (US Department of Justice), Luke M.
Froeb (Vanderbilt U.)
25 On the Profitability of Corporate Environmentalism ......... 559
Thomas P. Lyon (U. Michigan), John W. Maxwell
(Indiana U.)
Name Index .................................................... 585
Subject Index ................................................. 607
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