 | Keat P.G. Managerial economics: economic tools for today's decision makers / P.G.Keat, Ph.K.Y.Young, S.E.Erfle. - 7th ed. - Boston: Pearson, 2013. - xxvi, 593 p.: ill. - Incl. bibl. ref. - Ind.: p.579-593. - ISBN-10 0-13-302026-6; ISBN-13 978-0-13-302026-7
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Preface ....................................................... xix
About the Authors ............................................. xxv
Chapter 1 Introduction ......................................... 1
Chapter 2 The Firm and Its Goals .............................. 18
Chapter 3 Supply and Demand ................................... 38
Appendix 3А The Mathematics of Supply and Demand .... 65
Chapter 4 Demand Elasticity ................................... 68
Appendix 4A Applications of Supply and Demand ...... 100
Chapter 5 Demand Estimation and Forecasting .................. 114
Appendix 5A The Demand for White Zinfandel in Los
Angeles ............................................ 167
Appendix 5B Understanding Consumer Behavior
Through Testing .................................... 175
Chapter 6 The Theory and Estimation of Production ............ 180
Appendix 6A Productivity in Services ............... 220
Appendix 6B The Multiple-Input Case ................ 231
Appendix 6C Analyzing Production Functions with
the Use of Calculus ................................ 242
Chapter 7 The Theory and Estimation of Cost .................. 248
Appendix 7A A Mathematical Restatement of the
Short-Run Cost Function ............................ 291
Appendix 7B The Estimation of Cost ................. 295
Appendix 7C Interview with a Supply Chain
Management Executive ............................... 306
Chapter 8 Pricing and Output Decisions: Perfect Competition
and Monopoly ....................................... 310
Appendix 8A The Use of Calculus in Pricing and
Output Decisions ................................... 343
Appendix 8B Break-Even Analysis (Volume-Cost-
Profit) ............................................ 345
Chapter 9 Pricing and Output Decisions: Monopolistic
Competition and Oligopoly .......................... 361
Appendix 9A A Mathematical Restatement of
Monopolistic Competition ........................... 387
Chapter 10 Special Pricing Practices .......................... 390
Chapter 11 Game Theory and Asymmetric Information ............. 432
Chapter 12 Capital Budgeting and Risk ......................... 461
Appendix 12A The Value of a Corporation ............ 507
Chapter 13 The Multinational Corporation in a Global
Setting ............................................ 509
Chapter 14 Government and Industry: Challenges and
Opportunities for Today's Manager .................. 533
Chapter 15 The Global Soft Drink Industry ..................... 556
Appendix A Statistical and Financial Tables ................... 563
Index ......................................................... 579
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