List of illustrations ....................................... xi
List of contributors ...................................... xiii
Acknowledgements ............................................ xv
PART I Introductory context ..................................... 1
1 Medical and health tourism: the development and
implications of medical mobility ............................. 3
C. MICHAEL HALL
PART II Regulation and meta-ethics ............................. 29
2 Quality, safety and risk in medical tourism ................. 31
NEIL LUNT, STEPHEN T. GREEN, RUSSELL MANNION AND DANIEL
HORSFALL
3 The four modes of medical tourism: economic, social and
institutional impediments ................................... 47
LYDIA L. GAN
4 Medical tourism, xenotourism and client expectations:
between bioscience and responsibilisation ................... 61
PETA S. COOK, GAVIN KENDALL, MIKE MICHAEL AND NIK BROWN
PART III National and regional policy, regulatory and
competitive settings ........................................... 75
5 Impacts of health policy on medical tourism in Germany ...... 77
CHRISTOF PFORR AND CORNELIA LOCHER
6 Thermal medical of versus surgical medical tourism in
Hungary: the challenges of reconciling public and private
sector policies ............................................. 95
MELANIE SMITH, LÁSZLÓ PUCZKÓ AND IVETT SZIVA
7 Health and spa tourism in the Czech and Slovak Republics ... 109
HALINA KOTIKOVA AND EVA SCHWARTZHOFFOVA
8 Macao's cross-border medical tourism: a new way forward? ... 123
CINDIA CHING-CHI LAM, HILARY DU CROS AND LOUIS VONG
PART IV Branding, markets and promotion ....................... 137
9 Branding health and medical tourism services: an analysis
of members of public health insurers in Germany ............ 139
TANJA C. BOGA AND KLAUS WEIERMAIR
10 An investigation of Korean health tourists' behavior:
benefit sought, brand equity, and intention to visit ....... 154
YOUNG HOON KIM, CHANGSAN BOO AND MINCHEOL KIM
11 Medical tourism in Asia: Thailand, Singapore, Malaysia,
and India .................................................. 167
WONG KEE MUN AND GHAZALI MUSA
12 Claiming 'cultural competence': the promotion of
multi-ethnic Malaysia as a medical tourism destination ..... 187
MEGHANN ORMOND
PART V Conclusion: the contested spaces of medical tourism .... 201
13 The contested futures and spaces of medical tourism ........ 203
C. MICHAEL HALL
Index ...................................................... 217
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