List of Illustrations .......................................... xi
Acknowledgment ............................................... xiii
1 Theory and Concept of Sustainability and Sustainable
Development .................................................. 1
Nasrin R. Khalili
Introduction ................................................. 1
What Is Sustainability? ...................................... 6
Sustainable Development ..................................... 12
Sustainability-Related Policies, Rules, and Regulations ..... 16
Summary ..................................................... 18
Case Study .................................................. 19
Global Warming Effect on Midwestern Heat Waves .............. 19
2 Strategic Tools for Achieving Long-Term Sustainability ...... 23
Nasrin R. Khalili and Whynde Melaragno
Introduction ................................................ 23
Strategic Tools and Techniques for Achieving
Sustainability .............................................. 31
Practical Sustainability Model and the SEA Framework ........ 47
Summary ..................................................... 50
Case Study .................................................. 51
Sustainability Approach at CSX Corporation .................. 51
3 Laying the Foundation: Creating a Sustainable Culture and
Shift in Business Paradigms ................................. 57
Roya Ayman and Erica L. Hartman
Introduction ................................................ 57
Definition of Culture ....................................... 59
Importance of Culture in Organizations ...................... 62
Summary ..................................................... 72
Case Study and Examples ..................................... 72
4 Business Case for Sustainability ............................ 79
Nasrin R. Khalili
Introduction ................................................ 79
Developing a Business Case for Sustainability ............... 82
Summary ..................................................... 93
Case Study .................................................. 94
A Business Case for Managing GHG Emissions at the Stuart
School of Business .......................................... 94
5 Sustainable Supply Chain Management ........................ 101
Navid Sahbaghi and Omid Sabbaghi
Introduction ............................................... 101
Managing Sustainability Risk by Matching
Supply and Demand .......................................... 105
Collaborating on Specifications and Logistics .............. 109
Promoting Product and Production Stewardship ............... 111
Aligning Incentives via a Contractual Relationship ......... 113
Using Evironmental Criteria in Supplier Selection .......... 115
Summary .................................................... 117
Mini-Case (CD) ............................................. 117
6 Green Marketing: A Future Revolution ....................... 121
Siva K. Balasubramanian and Gaurav Jain
Introduction ............................................... 121
Creation of Regulations .................................... 124
Sustainability and Marketing Strategy ...................... 125
Global Survey on Green Marketing ........................... 127
Rich Feeding on the Poor: Is It a Misuse of Green
Marketing? ................................................. 127
Green Marketing: Trend or Just a Whim? ..................... 128
Hurdles to Green Marketing ................................. 128
Summary .................................................... 129
A Case Study: Green Marketing Campaign 2010 ................ 130
7 Sustainability Measurement, Assessment, and Reporting ...... 133
Nasrin R. Khalili
Introduction ............................................... 133
Decision Analytical Frameworks for Sustainability
Management ................................................. 135
Sustainability Indicators .................................. 137
Sustainability Performance Evaluation and Benchmarking ..... 148
Sustainability Reporting Framework ......................... 152
Summary .................................................... 155
Case Study ................................................. 156
Measuring Corporate-Wide Sustainability Performance ........ 156
8 The Finance of Sustainability: New Trends, Opportunities,
and Challenges ............................................. 159
Nasrin R. Khalili and Debbie Cernauskas
Introduction ............................................... 159
Financing Sustainability Projects .......................... 161
Financing and Investing in Climate Change .................. 166
Corporate Sustainability Initiatives and Reporting in
the United States .......................................... 171
Capital Markets: Carbon Credits and Carbon Trading ......... 172
Sustainability Investment Risk Management .................. 175
Summary .................................................... 177
Case Studies ............................................... 178
Goldman Sachs Sustainability Programs ...................... 178
9 Sustainability Accounting and Reporting .................... 183
Charles T. Hamilton
Introduction ............................................... 183
Corporate Sustainability ................................... 184
Accounting Issues .......................................... 189
Ontario Hydro Case Study ................................... 195
Green Accounting at AT&T: Case Study ....................... 199
The Greenhouse Gas (GHG) Protocol .......................... 202
Business Goals Served by GHG Inventories ................... 203
Summary .................................................... 204
10 Promoting Sustainable Consumption .......................... 207
Nasrin R. Khalili, Whynde Melaragno, and Ghazale
Haddadian
Introduction ............................................... 207
Promoting Sustainable Consumption .......................... 214
Summary .................................................... 221
Case Studies ............................................... 221
The Energy Star Success .................................... 221
Development of Index of Environmentally Sustainable
Consumption ................................................ 222
11 Approaches to Long-Term Global Sustainability
Ecological, Carbon, and Water Footprints ................... 225
Nasrin R. Khalili
Introduction ............................................... 226
Ecological Footprints ...................................... 226
Climate Change and GHG Emission Management ................. 230
Sustainable Water Management ............................... 246
Summary .................................................... 250
Case Studies ............................................... 251
Electric Power Research Institute GHG Emission Management .. 251
Alcoa: Taking Advantage of Renewable Energy
Certificates ............................................... 251
Notes on Contributors ......................................... 257
Index ......................................................... 261
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