Preface and Acknowledgments ................................. ix
1 The Quest for Enduring Success ............................... i
2 WHAT - A Framework for Enduring Success ..................... 23
3 HOW - Strategies to Implement the Framework ................. 43
4 WHO - A Commentary on Leadership ........................... 148
5 SO WHAT? - A Comparison with Prior Studies ................. 164
6 Epilogue: Learning from the History of Outstanding
Corporations ............................................... 170
Appendix A:
Brief Histories of Gold and Silver Medalists ............... 177
Appendix B:
Methodology and Selection of Comparison Companies .......... 203
Notes ...................................................... 217
References ................................................. 217
Index ...................................................... 251
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