Contemporary microenterprise: concepts and cases (Cheltenham, 2010). - ОГЛАВЛЕНИЕ / CONTENTS
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ОбложкаContemporary microenterprise: concepts and cases / ed. by J.M.S.Munoz. - Cheltenham: Edward Elgar Publishing Limited, 2010. - 336 p. - Incl. bibl. ref. - Ind.: p.307-319. - ISBN 978-1-84844-952-7
 

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Оглавление / Contents
 
List of contributors ......................................... viii
Foreword by Leo-Paul Dana .................................... xiii

1  Introduction ................................................. 1
   J. Mark Munoz

Entrepreneurial dimensions of microenterprises

2  Microenterprise start-up: a cross-national comparison ........ 9
   Michael Troilo
3  Microenterprises: the interface between entrepreneur and
   manager ..................................................... 20
   Michelle Ingram Spain
4  Microentrepreneurship in a transitional economy: evidence
   from Vietnam ................................................ 32
   Mai Thi Thanh Thai and Ho Thuy Ngoc

Emerging microenterprise dynamics

5  Theoretical view on microenterprise entrepreneurial
   motivators .................................................. 49
   Scott A. Hipsher
6  Creating a typology for the arts and crafts
   microenterprise ............................................. 61
   Ian Fillis
7  The challenges for tourism microenterprises in the Tiger
   Leaping Gorge, Southwest China .............................. 74
   Sacha Rawlence

Finance and the microenterprise

8  Microfinance and the growth of micro and small enterprises
   (MSEs) in sub-Saharan Africa: the case of Faulu Kenya ....... 87
   Fred O. Newa

Contemporary microenterprise

9  Is microcredit compatible with micro-entrepreneurship?
   Evidence from Latin American tienditas ..................... 102
   Michael J. Pisani
10 Microfinance: assessing its impact on microenterprises ..... 116
   Gwendolyn Tedeschi

Managing the microenterprise

11 Serving the poor: innovative business models at the base 
   of the pyramid ............................................. 129
   Jamie Anderson and Martin Kupp
12 Micro-global: can web-enabled microenterprises
   successfully internationalize? ............................. 140
   J. Mark Munoz and Daewon Choi
13 Micro-franchising strategies: drawing lessons from
   franchise literature ....................................... 155
   J. Mark Munoz, Ilan Alon, and Matthew C. Mitchell

Microenterprise growth and expansion

14 Microfinance-microenterprise relationship: the Malaysian
   growth experience .......................................... 180
   Sow Hup Chan
15 Microenterprise growth: the case of Dotz in Brazil ......... 193
   Thelma Rocha and Tales Andreassi
16 Microenterprise in a free trade era: the case of
   Indonesia .................................................. 206
   Tulus Т.Н. Tambunan

Microenterprise and its impact on society

17 Social capital and cross-cultural model replication: the
   case of Hand in Hand in India and South Africa ............. 221
   Lin Lerpold and Laurence Romani
18 Sponsorship practice at the small business level: 
   an applied perspective ..................................... 234
   J. Terence Zinger and Norm O'Reilly
19 Engaging transnational corporations in community
   microenterprise initiatives in subsidiary operations: the
   case of TNCs in Tanzania ................................... 247
   Aloysius Newenham-Kahindi

Microenterprise development and sustainability

20 Achieving economic self-sufficiency through
   microenterprise training: outcome-based evidence from
   the Center for Women and Enterprise ........................ 260
   Colette Dumas
21 Microfinance and poverty alleviation: underlying values
   and assumptions ............................................ 276
   Laurence Romani and Lin Lerpold
22 Microenterprise sustainability: a Philippine perspective ... 288
   Jeanette Angeline Banzon Madamba
23 Conclusion ................................................. 300
   J. Mark Munoz

Index ......................................................... 307


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