Inside marketing: practices, ideologies, devices / ed. by D.Zwick, J.Cayla. - Oxford: Oxford University Press, 2011. - xi, 357 p.: ill. - Incl. bibl. ref. - Ind.: p.351-357. – ISBN 978-0-19-957674-6  Место хранения:   022 | Институт экономики и организации промышленного производства | Новосибирск

Оглавление / Contents

Acknowledgments ............................................... vii List of Contributors ......................................... viii Introduction Inside Marketing: Practices, Ideologies, Devices ................ 3 Detlev Zwick and Julien Cayla Part I. Studying Marketing Differently 1 Marketing as a Monstrosity: The Impossible Place between Culture and Economy ......................................... 23 Don Slater 2 The Uses of Use Value: Marketing, Value Creation, and the Exigencies of Consumption Work ...................... 42 Robert J. Foster 3 "Market-things Inside": Insights from Progressive Grocer (United States, 1929-1959) .................................. 58 Franck Cochoy Part II. Marketing as Performance: Tools and Devices 4 Convoking the Consumer in Person: The Focus Group Effect .... 87 Catherine Grandclément and Gérald Gaglio 5 Marketing as Surveillance: Assembling Consumers as Brands ..................................................... 115 Jason Pridmore and David Lyon 6 Consumer Segmentation in Practice: An Ethnographic Account of Slippage ........................................ 137 Patricia L. Sunderland and Rita M. Denny 7 The Making of the Sensuous Consumer ........................ 162 Pascale Desroches and Jean-Sébastien Marcoux Part III. The Political Economy of Marketing Practice 8 Black Models and the Invention of the US "Negro Market," 1945-1960 .................................................. 185 Elspeth H. Brown 9 Customer Co-production from Social Factory to Brand: Learning from Italian Fashion .............................. 212 Adam Arvidsson and Giannino Malossi 10 Flipping the Neighborhood: Biopolitical Marketing as Value Creation for Condos and Lofts ........................ 234 Detlev Zwick and Yesim Ozalp Part IV. The Diffusion of Marketing Ideology and its Effects 11 Commercial Epistemologies of Childhood: "Fun" and the Leveraging of Children's Subjectivities and Desires ........ 257 Daniel Thomas Cook 12 Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good? ....................... 269 Kalman Applbaum 13 Neoliberal Experiments: Social Marketing and the Governance of Populations .................................. 299 Liz Moor 14 Mapping the Future of Consumers ............................ 320 Julien Cayla and Lisa Peñaloza Afterword The Marketing Reformation Redux ............................... 343 John F. Sherry, Jr. Index ......................................................... 351