List of illustrations ........................................ viii
Notes on contributors .......................................... ix
Acknowledgements .............................................. xiv
1 Introduction to the marketisation of higher education and
the student as consumer ...................................... 1
FRANK FUREDI
Section I
Marketisation of higher education in context .................... 9
2 The march of the market ..................................... 11
ROGER BROWN
3 Markets, government, funding and the marketisation of
UK higher education ......................................... 25
NICK FOSKETT
4 The marketised university: defending the indefensible ....... 39
RONALD BARNETT
5 Adopting consumer time and the marketing of higher
education ................................................... 52
PAUL GIBBS
6 Complexity theory - an approach to assessment that can
enhance learning and transform university management ........ 64
LEWIS ELTON
Section 2
The marketised higher education institution .................... 71
7 Vision, values and international excellence: the
'products' that university mission statements sell to
students .................................................... 73
HELEN SAUNTSON AND LIZ MORRISH
8 From Accrington Stanley to academia? The use of league
tables and student surveys to determine 'quality' in
higher education ............................................ 86
STELLA JONES-DEVITT AND CATHERINE SAMIEI
9 Branding a university: adding real value or smoke and
mirrors? ................................................... 101
CHRIS CHAPLEO
10 Access agreements, widening participation and market
positionality: enabling student choice? .................... 115
COLIN MCCAIG
11 'This place is not at all what I had expected': student
demand for authentic Irish experiences in Irish Studies
programmes ................................................. 129
KATHERINE NIELSEN
12 The student as consumer: affordances and constraints in
a transforming higher education environment ................ 142
FELIX MARINGE
Section 3
Students, consumers and citizens .............................. 155
13 The consumer metaphor versus the citizen metaphor:
different sets of roles for students ....................... 157
JOHAN NORDENSVÄRD
14 Constructing consumption: what media representations
reveal about today's students .............................. 170
JOANNA WILLIAMS
15 A degree will make all your dreams come true: higher
education as the management of consumer desires ............ 183
HELEN HAYWOOD, REBECCA JENKINS AND MIKE MOLESWORTH
16 How choice in higher education can create conservative
learners ................................................... 196
ELIZABETH NIXON, RICHARD SCULLION AND MIKE MOLESWORTH
17 Pedagogy of excess: an alternative political economy of
student life ............................................... 209
MIKE NEARY AND ANDY HAGYARD
Conclusion .................................................... 225
18 Arguments, responsibility and what is to be done about
marketisation .............................................. 227
RICHARD SCULLION, MIKE MOLESWORTH AND ELIZABETH NIXON
19 A concluding message from the Vice-Chancellor of
Poppleton University ....................................... 237
LAURIE TAYLOR
Index ......................................................... 240
|
