Advances in tourism destination marketing: managing networks / ed. by M.Kozak, J.Gnoth, L.Andreu. - London: Routledge, 2010. - xxii, 257 p.: ill. - (Routledge advances in tourism; 16). - Incl. bibl. ref. - Ind.: p.255-257. - ISBN 978-0-415-49238-6  Место хранения:   010 | Институт географии СО РАН | Иркутск | Библиотека

Оглавление / Contents

List of figures ................................................. x List of tables ................................................. xi List of contributors ......................................... xiii Preface ....................................................... xix PART I Destination marketing and management ............................ 1 1 Research in tourism marketing: an analysis of topics and methodologies ................................................ 3 ENRIQUE BIGNÉ, ALEJANDRO ALVARADO HERRERA AND ISABEL SÁNCHEZ GARCÍA 2 Diversity, devolution and disorder: the management of tourism destinations ........................................ 15 ALAN FYALL, JOHN FLETCHER AND THANASIS SPYRIADIS 3 Success factors of tourism networks ......................... 27 EDUARDO PARRA-LÓPEZ AND FRANCISCO CALERO-GARCÍA 4 Strategic positioning and performance of tourism destinations ................................................ 40 RUGGERO SAINAGHI PART II Destination branding ........................................... 57 5 A movie map conversion study: a case study of Pride & Prejudice ................................................... 59 STEPHEN PRATT 6 Music-tourism networks: a study of three festivals in Queensland .................................................. 74 BREDA McCARTHY, GIANNA MOSCARDO, LAURIE MURPHY AND PHILIP PEARCE 7 Destination brand licensing ................................. 88 MICHAŁ ŻEMŁA 8 Destinations as gadgets: co-creating a sportive identity for Voss .................................................... 99 SZILVIA GYIMÓTHY AND REIDAR JOHAN MYKLETUN PART III Destination networks .......................................... 111 9 Networking approaches for sustainable destination management ................................................. 113 FRANCESCO POLESE AND ANTONIO MINGUZZI 10 Tourism destinations: a network analysis of the web space ...................................................... 125 RODOLFO BAGGIO AND MAGDA ANTONIOLI CORIGLIANO 11 Exploring stakeholder roles in destination management networks ................................................... 138 MEREDITH LAWRENCE PART IV Vacation decision making and choice ........................... 155 12 Influence of women's lifestyles on holiday decisions ....... 157 Ma JOSÉ BARLÉS, RAFAEL BRAVO AND ELENA FRAJ 13 Access and use of e-commerce in the Spanish tourism market ..................................................... 170 JUAN MURO, CRISTINA SUÁREZ AND MARTA DEL MAR ZAMORA 14 The formation of destination choice sets: an interpretive approach ................................................... 183 ALAIN DECROP 15 Risk perceptions and risk reduction strategies as determinants of destination choice ......................... 195 ARIE REICHEL, GALIA FUCHS AND NATAN URIELY 16 Identification of important service factors in group package tours .............................................. 207 YU-SHAN LIN, SHU-HUI CHOU AND YA-FANG HUNG PART V Consumer experiences and perceptions .......................... 219 17 Holiday resort visitor motivations and their relationship with satisfaction .......................................... 221 SARA CAMPO AND JOAN B. GARAU-VADELL 18 Building a tourist typology based on motivations for visiting a cultural city ................................... 233 MIGUEL ÁNGEL GÓMEZ-BORJA, CARLOTA LORENZO ROMERO, ALEJANDRO MOLLÁ DESCALS AND JUAN ANTONIO MONDÉJAR JIMÉNEZ 19 Effect of complaint management on loyalty versus probability of ending relationship ......................... 244 LETICIA SUÁREZ-ÁLVAREZ, ANA MARÍA DiAZ-MARTÍN AND RODOLFO VÁZQUEZ-CASIELLES Index ......................................................... 255