List of figures .............................................. viii
Preface ........................................................ ix
Translator's note ............................................. xii
Introduction: orientation in economic-ethical thinking .......... 1
Part I Fundamental concepts of modern ethics and
the approach of integrative economic ethics ........... 11
1 The phenomenon of human morality: the normative logic of
interpersonal relations ..................................... 13
1.1 The moral disposition as part of the conditio humana ... 13
1.2 Morals and ethos as two sides of lived morality ........ 19
1.3 Modern ethics and the problem of relativism ............ 25
1.4 The humanistic core of the moral principle:
the normative logic of interpersonal relations ......... 31
1.5 The developmental stages of moral consciousness ........ 37
2 The moFal point of view: philosophical developmental
lines of rational ethics .................................... 43
2.1 The Golden Rule and the Judaeo-Christian commandment
to love one's neighbour ................................ 44
2.2 The standpoint of the impartial spectator (Adam
Smith) ................................................. 48
2.3 The categorical imperative (Immanuel Kant) ............. 52
2.4 The rule-utilitarian generalization criterion .......... 57
2.5 Discourse ethics ....................................... 62
3 Morality and economic rationality: integrative economic
ethics as the rational ethics of economic activity .......... 79
3.1 Economic ethics as applied ethics? ..................... 80
3.2 Economic ethics as normative economics? ................ 89
3.3 The integrative approach: economic ethics as
critical reflection on the foundations of economic
reason ................................................ 100
Part II Reflections on the foundations of economic
ethics I: a critique of economism .................... 111
4 'Inherent necessity' of competition? A critique of
economic determinism ....................................... 115
4.1 The origins of modern market economy:
the calvinistic ethos as a context of motivation ...... 116
4.2 The systemic character of modern market economy:
the 'free' market as a coercive context ............... 120
4.3 The partiality of inherent necessity and
the economic-ethical problem of reasonable
expectation ........................................... 131
5 'Morality' of the market? A critique of economic
reductionism ............................................... 147
5.1 Historical and doctrinal background I:
the prestabilized harmony in the economic cosmos
(classical period) .................................... 150
5.2 Historical and doctrinal background II:
the utilitarian fiction of common good (early
neoclassical period) .................................. 158
5.3 Methodological individualism and the normative
logic of mutual advantage (pure economics) ............ 166
Part III Reflections on the foundations of economic
ethics II: rational economic activity and the
lifeworld ............................................ 185
6 The question of meaning: economic activity and the good
life ....................................................... 189
6.1 The elementary sense of economic activity: securing
the means of human subsistence ........................ 191
6.2 The advanced meaning of economic activity:
furthering the abundance of human life ................ 196
6.3 The discovery of personal meaning under conditions
of competitive self-assertion ......................... 207
7 The question of legitimation: economic activity and
the just social life ....................................... 216
7.1 Fundamental moral rights as the ethical-political
basis of legitimation ................................. 220
7.2 The well-ordered society and the conditions of
legitimate inequality: on John Rawls's principles
of justice ............................................ 227
7.3 Economic citizenship rights as the basis of real
freedom for all ....................................... 240
Part IV A topology of economic ethics: the * sites' of
morality in economic life ............................ 269
8 Economic citizen's ethics .................................. 273
8.1 The basic problem of civic ethics: liberal society
and republican virtue ................................. 276
8.2 Deliberative politics: the public sphere as the
site of economic citizens' shared responsibility ...... 288
8.3 Professional and private life as sites of economic
citizens' self-commitment ............................. 303
9 Regulatory ethics .......................................... 315
9.1 The basic problem of regulatory ethics: market
logic and 'vital policy' .............................. 319
9.2 Deliberative order politics: the market framework
as a site of morality -whose morality? ................ 341
9.3 The global question: competition of national market
frameworks or supranational sites of regulatory
morality? ............................................. 359
10 Corporate ethics ........................................... 376
10.1 The basic problem of corporate ethics: 'profit
principle' and legitimate business activity ........... 379
10.2 Instrumentalist, charitable, corrective or
integrative corporate ethics? ......................... 398
10.3 Deliberative corporate policy-making: the
'stakeholder dialogue' as a site of business
morality .............................................. 418
10.4 Elements of an integrative ethical programme for
corporations .......................................... 437
Bibliography .................................................. 443
Index of subjects ............................................. 471
Index of names ................................................ 479
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