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ОбложкаSuccessful science communication: telling it like it is / ed. by D.J.Bennett, R.C.Jennings. - Cambridge; New York: Cambridge University Press, 2011. - xxix, 462 p., [8] p. of col. plates: ill. - Incl. bibl. ref. - Ind.: p.443-462. - ISBN 978-0-521-17678-1
Шифр: (И/Ч21-S91) 02
 

Место хранения: 02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents
 
 
Foreword ..................................................... xiii
SIR WALTER BODMER FRS

Authors' biographies ........................................... xv

Introduction: Public engagement in an evolving science
policy landscape ................................................ 1
RICHARD A.L. JONES FRS, PRO-VICE-CHANCELLOR FOR RESEARCH AND
INNOVATION, UNIVERSITY OF SHEFFIELD

Part I  What it helps to know beforehand ....................... 15
1  Deficits and dialogues: science communication and the
   public understanding of science in the UK ................... 17
   SIMON J. LOCK, DEPARTMENT OF SCIENCE AND TECHNOLOGY
   STUDIES, UNIVERSITY COLLEGE LONDON
2  Explaining the world: communicating science through
   the ages .................................................... 31
   JAMES HANNAM, HISTORIAN
3  Science: truth and ethics ................................... 45
   RICHARD JENNINGS, DEPARTMENT OF HISTORY AND PHILOSOPHY OF,
   SCIENCE, UNIVERSITY OF CAMBRIDGE
4  The public's view of science ................................ 60
   GEORGE GASKELL, SALLY STARES AND NICOLE KRONBERGER, LONDON
   SCHOOL OF ECONOMICS
5  The common language of research ............................. 77
   TRACEY BROWN, MANAGING DIRECTOR, SENSE ABOUT SCIENCE
6  Not 100% sure? The 'public' understanding of risk ........... 90
   JOHN ADAMS, EMERITUS PROFESSOR OF GEOGRAPHY, UNIVERSITY
   COLLEGE LONDON
7  The ethos of science vs. ethics of science communication:
   on deficit and surplus models of science-society
   interaction ................................................ 101
   ALFRED NORDMANN, TECHNISCHE UNIVERSITÄT DARMSTADT AND
   UNIVERSITY OF SOUTH CAROLINA

Part II  Policy-makers, the media and public interest
organisations ................................................. 119
8  Research and public communication in EU policy and
   practice ................................................... 121
   MICHEL CLAESSENS, COMMUNICATION HEAD, ITER ORGANISATION,
   FORMERLY DIRECTORATE-GENERAL FOR RESEARCH, EUROPEAN
   COMMISSION
9  Tackling the climate communication challenge ............... 137
   ANDREW С. REVKIN, JOURNALIST AND SENIOR FELLOW, PACE
   ACADEMY FOR APPLIED ENVIRONMENTAL STUDIES, PACE UNIVERSITY
10 Dealings with the media .................................... 151
   STEPHEN WHITE, HEAD OF COMMUNICATIONS, BRITISH
   PSYCHOLOGICAL SOCIETY
11 Dealings with the U.S. media ............................... 167
   CHRIS MOONEY, AUTHOR, MEDIA TRAINER AND PODCASTER
12 Relations with public interest organisations: consumers .... 182
   SUE DAVIES MBE, CHIEF POLICY ADVISER, WHICH?
13 Relations with public interest organisations: patients
   and families ............................................... 196
   ALASTAIR KENT, DIRECTOR, GENETIC ALLIANCE UK
14 Relations with environmental organisations: a very
   personal story ............................................. 204
   PIET SCHENKELAARS, SCHENKELAARS BIOTECHNOLOGY
   CONSULTANCY, THE NETHERLANDS

Part III  What you can do and how to do it .................... 221
15 Building relations with the various groups ................. 223
   DAVID J. BENNETT, DELFT UNIVERSITY OF TECHNOLOGY AND ST
   EDMUND'S COLLEGE, CAMBRIDGE
16 Finding the right words: how to shine in radio and
   television interviews ...................................... 240
   PETER EVANS, SCIENCE BROADCASTER AND WRITER
17 Nanotechnology and the media: front page or no story? ...... 256
   RICHARD HAYHURST, SCHWARTZ COMMUNICATIONS UK LIMITED
18 The power of the podcast: the Naked Scientists' story ...... 268
   CHRIS SMITH, DEPARTMENT OF PATHOLOGY, UNIVERSITY OF
   CAMBRIDGE
19 The social web in science communication .................... 280
   HAYLEY BIRCH, SOUNDS OF SCIENCE
20 Dealing with dilemmas and societal expectations:
   a company's response ....................................... 294
   LISE KINGO, EXECUTIVE VICE-PRESIDENT AND CHIEF OF STAFFS
   AND SUSANNE STORMER, VICE-PRESIDENT, GLOBAL TBL
   MANAGEMENT, NOVO NORDISK
21 Science festivals .......................................... 312
   NICOLA BUCKLEY, UNIVERSITY OF CAMBRIDGE AND SUE
   HORDIJENKO, BRITISH SCIENCE ASSOCIATION
22 Things to see and do: how scientific images work ........... 332
   RIKKE SCHMIDT KJÆRGAARD, HARVARD MEDICAL SCHOOL AND
   AARHUS UNIVERSITY
23 The Triple Helix: the undergraduate student-run face
   of science communication ................................... 355
   JAMES SHEPHERD, DEPARTMENT OF CHEMISTRY, UNIVERSITY OF
   CAMBRIDGE
24 Public understanding of research: the Open Research
   Laboratory at the Deutsches Museum ......................... 372
   PAUL HIX AND WOLFGANG M. HECKL, DEUTSCHES MUSEUM, MUNICH
25 Imagine: a communication project putting life sciences
   in the spotlight ........................................... 384
   PATRICIA OSSEWEIJER AND TANJA KLOP, DELFT UNIVERSITY OF
   TECHNOLOGY

Part IV. And finally, evaluating and embedding science
communication ................................................. 401
26 Evaluating success: how to find out what worked (and what
   didn't) .................................................... 403
   LAURA GRANT, LAURA GRANT ASSOCIATES
27 Effectively embedding science communication in academia:
   a second paradigm shift? ................................... 423
   MAARTEN C.A. VAN DER SANDEN AND PATRICIA OSSEWEIJER,
   DELFT UNIVERSITY OF TECHNOLOGY

   Index ...................................................... 443

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