List of Figures ................................................ ix
List of Tables ................................................. xi
About the Editors ............................................ xiii
Notes on Contributors .......................................... xv
Notes on the Grunigs ........................................ xxiii
Introduction ................................................. xxxi
Krishnamurthy Sriramesh, Ansgar Zerlass, and Jeong-Nam
Kim
1 Furnishing the Edifice: Ongoing Research on Public
Relations as a Strategic Management Function ................. 1
James E. Grunig
2 Feminist Phase Analysis in Public Relations: Where Have
We Been? Where Do We Need to Be? ............................ 27
Larissa A. Grunig
3 The Relationship Between Public Relations and Marketing
in Excellent Organizations: Evidence from the IABC Study .... 53
James E. Grunig and Larissa A. Grunig
4 Refurnishing the Grunig Edifice: Strategic Public
Relations Management, Strategic Communication and
Organizational Leadership ................................... 79
Nigel M. de Bussy
5 Symmetry, Social Media, and the Enduring Imperative of
Two-Way Communication ....................................... 93
Sandra Duhé and Donald K. Wright
6 Aligning Public Relations with the Demands of
Globalization: Conceptual Foundations for a Theory of
Global Public Relations .................................... 108
Krishnamurthy Sriramesh, Yunna Rhee, and Minjung Sung
7 Conceptualizing Publics and Constructing Public Relations
Theory: The Situational Theory of Problem Solving and Its
New Research ............................................... 126
Jeong-Nam Kim and Lan Ni
8 Measuring the Edifice: Public Relations Measurement and
Evaluation Practices Over the Course of 40 Years ........... 143
Fraser Likely and Tom Watson
9 Strategic Communication and Conflict Resolution:
Contributions to Institutionalization in Public Relations .. 163
Kenneth D. Plowman and Robert I. Wakefield
10 Power and Influence in Public Relations .................... 178
Bruce K. Berger and Bryan H. Reber
11 A Philosophy of Reflective Ethical Symmetry:
Comprehensive Historical and Future Moral Approaches in
the Excellence Theory ...................................... 193
Shannon A. Bowen and Tiffany Derville Gallicano
12 Globalization, Public Relations, and Activism for Social
Change: A Culture-Centered Approach ........................ 210
Mohan J. Dutta
13 The Effects of Organization—Public Relationship Types and
Quality on Crisis Attributes ............................... 225
Chun-ju Flora Hung-Baesecke and Yi-Ru Regina Chen
14 Public Relations Historiography: Perspectives of
a Functional-Integrative Stratification Model .............. 244
Günter Bentele
15 Organizational Contexts and Strategic Impacts: On Power
and Mediation .............................................. 260
Dejan Verčič and Ana Tkalac Verčič
16 Institutionalization, Organizations, and Public Relations:
A Dual Process ............................................. 268
Anne Gregory, Emanuele Invernizzi, and Stefania Romenti
17 Strategic Communication: Pillars and Perspectives of
an Alternative Paradigm .................................... 283
Derma R. Holtzhausen and Ansgar Zerfass
18 The Pretoria School of Thought: From Strategy to
Governance and Sustainability .............................. 303
Estelle de Beer, Benita Steyn, and Ronél Rensburg
19 The Grunig Legacy to Academic Studies and Professional
Practice in Latin America .................................. 324
Maria Aparecida Ferrari
20 The Process of Conducting the Excellence Study:
A Personal Reconstruction of Leadership .................... 336
David Dozier and Louis C. Williams, Jr.
21 The Influence of Excellence: A Citation Analysis of
the Excellence Study in PR Scholarship, 1992-2011 .......... 349
Yi-Hui Christine Huang and Joanne Chen Lyu
Author Index .................................................. 375
Subject Index ................................................. 384
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