Medical tourism: the ethics, regulation, and marketing of health mobility (Abingdon; New York, 2013). - ОГЛАВЛЕНИЕ / CONTENTS
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ОбложкаMedical tourism: the ethics, regulation, and marketing of health mobility / ed. by C.M.Hall. - Abingdon; New York, 2013. - xvi, 220 p.: ill. - (Routledge studies in contemporary geographies of leisure, tourism and mobility; 33). - Incl. bibl. ref. - Ind.: p.217-220. - ISBN 978-0-415-66575-9
 

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Оглавление / Contents
 
   List of illustrations ....................................... xi
   List of contributors ...................................... xiii
   Acknowledgements ............................................ xv

PART I Introductory context ..................................... 1
1  Medical and health tourism: the development and
   implications of medical mobility ............................. 3
   C. MICHAEL HALL

PART II Regulation and meta-ethics ............................. 29
2  Quality, safety and risk in medical tourism ................. 31
   NEIL LUNT, STEPHEN T. GREEN, RUSSELL MANNION AND DANIEL 
   HORSFALL
3  The four modes of medical tourism: economic, social and
   institutional impediments ................................... 47
   LYDIA L. GAN
4  Medical tourism, xenotourism and client expectations:
   between bioscience and responsibilisation ................... 61
   PETA S. COOK, GAVIN KENDALL, MIKE MICHAEL AND NIK BROWN

PART III National and regional policy, regulatory and 
competitive settings ........................................... 75
5  Impacts of health policy on medical tourism in Germany ...... 77
   CHRISTOF PFORR AND CORNELIA LOCHER
6  Thermal medical of versus surgical medical tourism in
   Hungary: the challenges of reconciling public and private
   sector policies ............................................. 95
   MELANIE SMITH, LÁSZLÓ PUCZKÓ AND IVETT SZIVA
7  Health and spa tourism in the Czech and Slovak Republics ... 109
   HALINA KOTIKOVA AND EVA SCHWARTZHOFFOVA
8  Macao's cross-border medical tourism: a new way forward? ... 123
   CINDIA CHING-CHI LAM, HILARY DU CROS AND LOUIS VONG

PART IV Branding, markets and promotion ....................... 137
9  Branding health and medical tourism services: an analysis
   of members of public health insurers in Germany ............ 139
   TANJA C. BOGA AND KLAUS WEIERMAIR
10 An investigation of Korean health tourists' behavior:
   benefit sought, brand equity, and intention to visit ....... 154
   YOUNG HOON KIM, CHANGSAN BOO AND MINCHEOL KIM
11 Medical tourism in Asia: Thailand, Singapore, Malaysia,
   and India .................................................. 167
   WONG KEE MUN AND GHAZALI MUSA
12 Claiming 'cultural competence': the promotion of 
   multi-ethnic Malaysia as a medical tourism destination ..... 187
   MEGHANN ORMOND

PART V Conclusion: the contested spaces of medical tourism .... 201
13 The contested futures and spaces of medical tourism ........ 203
   C. MICHAEL HALL

   Index ...................................................... 217


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